Vitiva has developed many rosemary based application specific formulations, that are proven to be beneficial for versatile food applications. Besides the standard range of products, Vitiva has also developed many custom made formulations in close cooperation with our customers and their specific needs.

Meat and meat products

Oils and fats

Fish and fish products

Spice blends


Nuts and seeds




Milk products

Fish oils


    Animal fats, vegetable oils and meals are necessary for proper nutrition and palatability of pet food, but are very sensitive to oxidative degradation. A variety of reactive and toxic compounds are produced during deteriorative changes and these can adversely affect the health and well-being of pets. The consequences of rancidity are significantly more than just the alteration of color, taste and odor of pet food. Thus, it is essential to prevent these deteriorative changes with addition of antioxidants.

    Vitiva's formulations are proven to be beneficial when it comes to protecting pet food from rancidity.

    Although the family of Labiatae (Rosmarinus officinalis) is known as repellent for the animals, it is a breakthrough innovation that SubSTAR, SubSTAR Complex product lines cannot be smelled or tasted by domestic pets in pet food. In addition to that, Vitiva’s water soluble formulations can be used as a potent antioxidative enhancement of vitamin and mineral premixes for domestic pets as part of their healthy diet. 



      Plant materials are a potential source of valuable nutrients and active compounds for animal feed. Utilization of these products in animal nutrition is a matter of great concern, that shows a statistically significant protective effect.


      There is a very open range of applications regulating growth performance, physiological characteristics, pathomorphological, haematological and biochemical changes induced by exogenous toxic agents, expression of both proinflammatory and antiinflammatory cytokines, bone health, weight gain, feed intake and feed conversion ratio, blood metabolites, humoral immune response, microbial populations and microbial profiles, flavouring-palatability…... 


        Use of rosemary and its extracts for cosmetic purposes has been known for decades. Vitiva's oil and water soluble products can be successfully utilized in many cosmetic applications as an antioxidant and antiageing ingredient. In addition to this, Vitiva's Ursole®, INOLENS® and AquaROX® products have been proven to be successful and functional antiageing ingredient in various cosmetic products.