Vitiva has developed many rosemary based and application specific formulations, that are proven to be beneficial in versatile food applications. Besides the standard range of products, Vitiva has also created many custom made formulations, in accordance with customers' specific needs.

Meat and meat products

Oils and fats

Fish and fish products

Spice blends


Nuts and seeds




Milk products

Fish oils


    Animal fats, as well as vegetable oils and meals, are essential for proper nutrition and palatability of pet food, however, are also very sensitive to oxidative degradation. A variety of reactive and toxic compounds, produced during deteriorative changes, can adversely affect the health and well-being of pets. The consequences of rancidity are significantly more severe than just the alteration of color, taste and odor of pet food. Thus, it is essential to prevent these deteriorative changes with addition of antioxidants.

    Vitiva's formulations are proven to be beneficial when it comes to protecting pet food from rancidity.

    Although the family of Labiatae (Rosmarinus officinalis) is known to be repellent for animals, it is a breakthrough innovation that SubSTAR and SubSTAR Complex products, added to pet food, cannot be smelled or tasted by domestic pets. In addition to that, Vitiva’s water soluble formulations can be used as a potent antioxidative enhancement of vitamin and mineral premixes, which are an important part of a healthy diet for domestic pets.


      Plant materials are a potential source of valuable nutrients and active compounds for animal feed. Utilization of these products in animal nutrition is a matter of great concern, that shows a statistically significant protective effect.


      There is a very open range of applications regulating growth performance, physiological characteristics, pathomorphological, haematological and biochemical changes induced by exogenous toxic agents, expression of both proinflammatory and antiinflammatory cytokines, bone health, weight gain, feed intake and feed conversion ratio, blood metabolites, humoral immune response, microbial populations and microbial profiles, flavouring-palatability…... 


        Use of rosemary and its extracts for cosmetic purposes has been known for decades. Vitiva's oil and water soluble formulations can be successfully utilized in many cosmetic applications as an antioxidant and antiageing ingredients. In addition to this, Vitiva's Ursole, INOLENS and AquaROX product lines have been proven to be successful as functional antiageing components of various cosmetic products.