Animal fats, as well as vegetable oils and meals, are essential for proper nutrition and palatability of pet food, however, are also very sensitive to oxidative degradation. A variety of reactive and toxic compounds, produced during deteriorative changes, can adversely affect the health and well-being of pets. The consequences of rancidity are significantly more severe than just the alteration of color, taste and odor of pet food. Thus, it is essential to prevent these deteriorative changes with addition of antioxidants.
Vitiva's formulations are proven to be beneficial when it comes to protecting pet food from rancidity.
Although the family of Labiatae (Rosmarinus officinalis) is known to be repellent for animals, it is a breakthrough innovation that SubSTAR and SubSTAR Complex products, added to pet food, cannot be smelled or tasted by domestic pets. In addition to that, Vitiva’s water soluble formulations can be used as a potent antioxidative enhancement of vitamin and mineral premixes, which are an important part of a healthy diet for domestic pets.